Cookie Policy

You control optional tracking

Heritage Roofing & Building Services Ltd uses essential technology to deliver and protect this site. We ask for your permission before loading Google Analytics 4 (analytics) or Meta Pixel (advertising). Neither category is preselected. Rejecting cookies does not stop you browsing or requesting a quote. We do not load these trackers or send measurement pings before the relevant consent.

GA4 and Meta are not currently connected: their tracking IDs have not been supplied. The controls are in place, but accepting cookies does not currently activate either service.

Cookies and storage we use

Cookies are small browser files; local storage is another way to keep information on your device. Both are covered by these choices.

Essential: heritage-cookie-consent (local storage)

First-party storage records your analytics and advertising choices, notice version and choice date. It is used only to respect your preferences, not to identify you for advertising. Choices expire after 180 days, then we ask again. A changed notice version also requires a fresh choice. Hosting or security services may use essential storage as needed to deliver and protect the site.

Analytics: Google GA4 — _ga and _ga_<measurement identifier>

If configured and you allow analytics, these first-party cookies distinguish browsers and sessions so we can understand page visits and website performance. Our tag requests a maximum cookie lifetime of 180 days without renewal on each visit. Google receives technical device/browser information, IP information for processing, page visits and cookie identifiers. We do not deliberately send enquiry details, URL query strings or URL fragments. Google advertising signals and advertising personalisation are disabled in our tag.

Advertising: Meta Pixel — _fbp and, where applicable, _fbc

If configured and you allow advertising, Meta may use these first-party cookies, typically for up to 90 days, to recognise browsers and connect visits with Facebook or Instagram advertising. Meta may receive IP address, browser/device details, page URL, referrer and identifiers, and link them to a Meta account where applicable. Meta may also use its own cookies under its policies. Our implementation sends page-view events; automatic advanced matching is not enabled and we do not deliberately send enquiry form contents.

The Google and Meta entries describe the services available behind the consent controls; they do not mean those services are currently active. Vendor behaviour and cookie names can vary with browser and account settings.

Changing or withdrawing consent

Use “Cookie settings” in the footer on any page. You can reject all optional cookies or save separate analytics and advertising choices. We stop the relevant tracking when you withdraw consent, remove accessible first-party tracking cookies and reload the page to unload any previously loaded tags. Save any unfinished enquiry before changing an existing permission: reloading can clear unsent form fields.

A change in another open tab reloads that tab too. Withdrawal does not undo data already sent. Cookies on Google’s or Meta’s own domains cannot be deleted by our site; use browser controls and the providers’ privacy settings to manage those. Blocking or clearing site storage means we may ask again. If a preference cannot be saved, optional tracking stays off.

Permission applies to this browser and website domain, not every device or domain you use.

Search Console and other services

Google Search Console reports on how the site appears in Google Search, including search queries, clicks, impressions and indexing. Search Console verification by DNS or a verification meta tag does not itself add a visitor-tracking script or cookie, so it does not need the GA4 cookie permission. Search Console is separate from Google Analytics; this notice does not confirm that ownership verification has been completed.

Google Fonts supplies fonts; this is not GA4 and does not depend on the analytics choice. External maps, reviews and social links open the providers’ sites rather than loading tracking widgets here. Their own policies apply when you visit them.

Read Google’s privacy information, Meta’s Privacy Policy and Meta’s Cookies Policy.

Questions about your information

See our Privacy Policy for lawful bases, international processing, retention, your rights and ICO complaints. Contact info@heritageroofingandbuildingservices.co.uk about this policy or your choices.